| Getting to know your customers
They were about to launch a big, expensive, flashy TV campaign aimed at SMBs the theme of the ads was speed: this chip was way faster than any competitor. Problem is we found a very large segment (70%+) who ranked reliability #1 and speed #4. This alarmingly large group didn't care about speed. Oops. 2. The buying process is next most important This seems pretty obvious too, but we're continually amazed at how complex the purchase process is for everything from corporate telephony services to magazines. The object of the game here is to map out the steps in the process different groups of people take that ultimately lead to purchase. If you find three distinct processes, that's a pretty good indication you have three distinct customer segments (and chances are their buying criteria order could be different as well).
Charming Web Achieves PayPal Certified Developer
Ador has joined an elite group. While there many PayPal developers, there are only a little over 120 that have passed the exam and are Certified PayPal developers.To qualify and achieve his certification, Ador had to successfully complete an intensive training program with PayPal Certified Instructors and pass the exam that tests his knowledge of the PayPal payment systems, methods and technology.The program is intended for developers who want to build e-commerce websites and offer shopping cart integration. The program covers Account setups, Website Payment Pro, Name-Value Pair (NVP) Interface, Authorization and Capture, Order Management and PayPal Sandbox Testing.As PayPal certified developers, Charming Web gets industry recognition and professional prestige for knowledge and proficiency with PayPal website payments pro and express checkout.
Ice Cube's Plans for a TV-Style Web Network
"We figured we needed to think about how could we still be part of entertainment in this future that's coming out at full speed," says Ice Cube, whose new movie, "First Sunday," opens this weekend. "We didn't just want to be providers of a product. We wanted to be a full-blown network. I think we're going to have programming that's way more interesting than what you can see on your daily television or even YouTube." The Spyware problem is bigger than you think. Spyware is more insidious and costly than viruses because it's designed to go undetected. Learn about a better way to protect your company. Click here for a free trial of Webroot� AntiSpyware Corporate Edition - the standard in anti-malware solutions. .
Internet Search Marketing Firm Adlucent Announces Expansion
Adlucent, an Austin-based Internet marketing company that helps online retailers increase online sales and reach new customers through product specific search engine marketing campaigns, has expanded. The company recently hired a lead software developer and acquired additional office space to address the needs of the rapidly growing ecommerce industry. .
Nurun Reports Continued Growth in Q3 2007
Continuing its steady growth of the past four years, Nurun recorded revenues of $19.1 million in the third quarter of 2007, an increase of $1.9 million or 10.9% from $17.2 million in the same period of 2006. The revenue increase was essentially due to internal growth. An 11.2% rise in Canadian revenues was driven by the recruitment of new customers and increased volume from existing customers. Revenues from Europe and Asia grew by 24.1% during the quarter and accounted for 38.1% of sales. The U.S. was the only market in which projected growth levels were not achieved. Year-to-date revenues were up $8.0 million or 14.9% to $61.9 million, compared with $53.9 million in the same period of 2006.
In absolute value, Nurun's operating income was stable at $1.4 million in the third quarter of 2007, compared with the same quarter of 2006.
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