| Procter lauds India for "magnificent gesture"
Match Referee Mike Procter on Monday lauded the visiting Indian team for dropping charges against Australian spinner Brad Hogg. "It was a magnificent gesture by the Indians," said Procter after the tourists dropped a racial abuse allegation against Hogg. The hearing of Hogg, scheduled for the evening, ended in a stunning manner when Indians dropped the charge despite believing in themselves that they had a sure winner on their hands. Hogg was accused by the Indians for abusing Indian captain and vice captain Anil Kumble and Mahendra Singh Dhoni on the fifth afternoon of the Sydney Test last week. Meanwhile, Hogg himself was relieved that the charge hadn't been pursued against him. "It's a kind gesture by the Indian team and it's much appreciated by myself and the Australian cricket team," said the spinner.
Persona-lizing a site
A lost wallet lies on a Manhattan street, stuffed with cash. A white middle-income male New Yorker, between 30 and 44, picks it up. Will he look for the rightful owner, or pocket the cash? Who knows? But if George Costanza, the white middle-income male New Yorker between 30 and 44 from Seinfeld, picks it up, everyone knows exactly what he�ll do. He�ll almost certainly keep the money, yapping endless self-justification to his friends at the coffee shop to conceal his feelings of guilt. George is one possible human face for his demographic group, but hardly the only one (thank goodness). Demographics�age, race, sex, income, location�don�t go very far in explaining and predicting human behavior. That�s why marketers increasingly use personas�named profiles that represent members of each key customer group, and describe their characters, personalities, tastes, and quirks.
Varazo Releases Clicksweeper 2.0: A Comprehensive Pay-Per-Click ...
Varazo Releases ClickSweeper 2.0 (www.ClickSweeper.com). As a search engine marketing tool, ClickSweeper has focused on providing automated keyword bidding to marketing agencies, corporate marketers and online merchants. Now ClickSweeper 2.0 allows the user to manage pay per click performance with automatic notification. .
DETERMINED: Gordon Brown at the Downing Street press conference ...
Mr Brown declared 2008 would be an "important year for the Union" but did not elaborate. He stressed: "It's important to remember that two-thirds of the people of Scotland voted in the last elections for the Scottish Parliament for parties that oppose separation; for parties that support the maintenance of the Union." Ms Alexander, Labour's leader at Holyrood, marked a political watershed in her party's thinking on extending home rule when in November she said: "There is a desire in Scotland to walk taller rather than to walk out. Part of walking taller is that we should take more financial responsibility for our own affairs in Scotland. We should not let housekeeping bills get in the way of breaking the marriage but the housekeeping bills deserve to be looked at again." She has set a cross-party commission involving the Conservatives and Liberal Democrats at Holyrood and Westminster on the future of devolution but it is known that some Scottish Labour MPs are deeply unhappy about it and believe Ms Alexander is "dancing to the Nationalist tune".
The case of the dubious diamond dildo.
Maybe pompous L.A.Times media critic Tim Rutten had a point about those "gossip sheets, whether online or on slick paper, that continue to proliferate like informational vermin." The Pulitzer-winning Times would never . ... Hello? What? Really? The bogus Becks vibrator story didn't appear in Luke Ford's blog at all? It appeared ...well, here. ... P.S.: And it hasn't been corrected. ... [via Steve Smith] 1:15 A.M. Wednesday, July 11, 2007 According to L.A. Observed, Mayor Villaraigosa appears to have drawn a line around Mirthala Salinas and put his credibility, if not his career, on it: At today's photo op du jour, he flatly denied that there have been any other women in his recent past — "a definitive, absolute no." The mayor's language is echoed in this local ABC TV report.
LinkShare Lead Advantage Goes Live with New Customers
NEW YORK, Oct. 31 /PRNewswire/ -- LinkShare, a leading pay-per-action marketing network, announced the debut of LinkShare Lead Advantage and several of the service's first customers, including Credit Solutions of America and Global Travel International. LinkShare Lead Advantage is a new service offering that delivers high- quality targeted leads and new customers to advertisers through LinkShare's global lead generation network. "This new service enables our customers to develop, implement and manage their lead generation campaigns with a focus on driving results, while managing the risks and complexities across multiple online marketing channels," said Steve Denton, LinkShare's President. "Lead generation is one of the fastest growing segments of online marketing, but advertisers are discovering quality matters as much as volume." "LinkShare designed Lead Advantage to target, track and optimize leads in a way that delivers those that are most likely to convert for our customers, in whatever vertical they work in," said Kelli Beougher, Vice President, LinkShare Lead Advantage.
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