| Getting to know your customers
They were about to launch a big, expensive, flashy TV campaign aimed at SMBs the theme of the ads was speed: this chip was way faster than any competitor. Problem is we found a very large segment (70%+) who ranked reliability #1 and speed #4. This alarmingly large group didn't care about speed. Oops. 2. The buying process is next most important This seems pretty obvious too, but we're continually amazed at how complex the purchase process is for everything from corporate telephony services to magazines. The object of the game here is to map out the steps in the process different groups of people take that ultimately lead to purchase. If you find three distinct processes, that's a pretty good indication you have three distinct customer segments (and chances are their buying criteria order could be different as well).
RIM/HP/Microsoft Battle Coming, Are You Ready for a Home Server ...
I spent a good deal of time with the new Microsoft Home Server and had to send my test unit back in preparation for the product's ship date. Also, I got to judge an event covering software for the platform. I'm now in deep home server withdrawal, but still I wonder how many know what one of these things is, let alone are ready to buy one in a few weeks. Be a Rockstar to Your Marketing DepartmentThese days, IT staffers work to fulfill a lot of requests. Like finding an email marketing solution for your marketing department. Lyris ListManager is the robust, scalable, and easily integrated solution your team needs. Download your free trial version today. .
Euro-geek edges out Leon
Radiohead's In Rainbows, previously available as a free download, slipped back to number two. Having spent 59 weeks in the chart, Take That were down a single spot from last week to number three with their comeback album Beautiful World. .
Samsung Offices, Chairman’s Home Raided
Two prosecutors and investigators went in early morning and secured memos, letters, files stored in personal computers and documents on the group�s management. After finishing around 1 p.m., they brought the documents and laptop computers to their office and began analyzing them. Assistant prosecutor Yoon Jeong-seok said, �We did not confiscate boxes of materials like other investigations into companies. It was a normal search.� Former Samsung attorney Kim Yong-chul was also summoned for the third time to testify in the case. The whistle blower of the scandal presented a memo containing content related to suspicions that the Lee family bought expensive artwork.
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The 2007 DICK'S Sporting Goods(R) NIT Season Tip-Off Tournament Starts ...
PITTSBURGH, Nov. 12 /PRNewswire-FirstCall/ -- Starting Monday, November 12th, Sixteen Division-1 college teams will vie for the first championship of the 2007-08 NCAA basketball season at the 2007 DICK'S Sporting Goods (NYSE: DKS) NIT Tip-Off Tournament. Since 1985, the National Invitation Tournament Tip-Off has showcased high-quality, competitive fields, with many participating teams going on to finish the year at the top of the standings. "College basketball season is an exciting time of year for sports fans, and we're proud to once again be part of kicking things off with the NIT," said Jeffrey R. Hennion, Senior Vice President & Chief Marketing Officer of DICK'S Sporting Goods. The 2007 DICK'S Sporting Goods NIT Season Tip-Off will feature all first- and second-round contests at campus sites.
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